Marketing & Communications
All of the good ideas in the world are meaningless unless your members know about them. Meeting Services Inc. provides you with professional and innovative marketing and communications solutions to maximize impact and generate response.
- Advertising sales – we communicate with your partners to maximize sales revenues and add value to their participation.
- Branding management – we work with your team to develop an effective and lasting association and conference brand.
- Call program development and implementation – whether as part of a member recruitment campaign or to disseminate crucial information quickly, we can support effective and professional telemarketing and response reporting to assess campaign success.
- E-mail marketing campaign development, management and analysis – we develop targeted, measurable e-mail marketing plans to communicate your message to potential members.
- Focus group management – we manage focus groups to facilitate the collection of meaningful feedback on your products, programs and events.
- Graphic design – we provide full-service print, electronic and multi-media graphic design services to promote a visually interesting brand identity.
- Marketing campaign development and implementation – we examine all potential communications vehicles to generate interest in your association.
- Public relations and media management – we work with your team to manage press and analyst relations.
- Member communication plan development and implementation – to maximize retention efforts, we develop multiple-touch member-care campaigns to ensure they are aware of and taking full advantage of their member benefits.
- Partner program design, implementation and management – we develop custom programs to fit the combined needs of your association and partners. Bundled sponsorships, promotions and additional benefits generate revenue and keep partners engaged.
- Publication design and development – we assist with all aspects of publication development, including design and layout, content solicitation, copywriting and production.
- Sponsorship management and sales support – we develop sponsorship packages, recommend pricing, develop barter agreements, and assist with sales to increase revenues and add value to your membership.
- Survey development, management and analysis – we develop survey mechanisms to listen to the suggestions of your stakeholders, identify common themes and develop recommendations in response to feedback.
- Theme/logo/collateral development – as part of a brand strategy, we ensure that your association’s identity is enforced in all areas of communication